Since its creation in 2000, AFEM has been supporting women in their desire to become entrepreneurs, helping them to improve their competitiveness and their companies’ performance and improving their representativeness at the level of decision-making powers for better equality and social equity.
AFEM represents more than 550 members who generate more than 40,000 jobs, and has seven regional delegations, two representations and four "Morocco Women Pioneers" incubators (Maroc Pionnières). It raises awareness of entrepreneurship, supports young women with projects in the creation and post-creation of businesses, provides coaching, mentoring and networking, and it incubates and hosts companies at reduced costs.